It's more of a fact than an opinion these days - increasing numbers of Brits are looking to the private rental sector for housing due to buying being considered unaffordable in the current financial climate.
Indeed, with property prices relatively high compared to wages and brokers implementing responsible lending policies to clamp down on untrustworthy borrowers, renting is a short-term solution that bypasses having to accumulate significant savings in order to secure a deposit for a mortgage.
And as people become more content to live in rented accommodation, one expert believes that long-term tenancies are now an emerging trend in the buy-to-let arena.
"At the moment because we are seeing quite a sharp shift towards rental away from owner-occupation, there seems to be a growing recognition that longer-term arrangements would be a bit more appropriate," said Gary Styles, strategy, risk and economics director at Hometrack.
So as tenants look to spend longer in properties that they have made their home, investors will need to ensure that they stay properly maintained, and landlord insurance policies can help cover the cost of any damage that occurs throughout the course of a tenancy.
Yet while the current trend indicates that the profitability of letting property is showing no sign of diminishing, James Davis, chief executive officer at Upad, suggests that landlords still have to consider the pitfalls if they're thinking about increasing their rent prices.
"Given what is going on in the economy, with job security not what it was and with more and more companies going into administration, there is a chance of a tenant defaulting on rent. It is more trying than it ever was before," he said.
If landlords are to continue enjoying impressive yields from their assets, it seems long term tenancies and sensible rent prices will be the way forward in the coming months.