With the private rental sector popularly perceived as one of the important players in solving the nation's demand for housing, it appears that more could be done to support landlords who form a central part of the industry.

According to research conducted by the National Landlords Association (NLA), 89 per cent of respondents believe that the lettings game would benefit from more lenders or increased competition on buy-to-let mortgage packages.

"The private rented sector is playing an increasingly important role in the provision of housing," said NLA chairman David Salusbury. "Buy-to-let products must be sustainable, with consideration for the longer term, if the private-rented sector is to rise to this challenge."

As investors look to cash in on the demand for accommodation among the nation's prospective tenants, it seems that the greater availability of finance could enable many to take advantage of the current conditions.

And with monetary considerations an important aspect of letting property, cheap landlord insurance policies will also be important to anyone that needs to protect their new assets from any unexpected costs.

Given that the NLA also found one in five landlords plan to add to their property portfolio in the course of the next year, having a wider selection of buy-to-let mortgage deals to choose from could enhance their chances of finding the ideal investment.

"While these findings are encouraging, some professional landlords, with more extensive portfolios, seem to be struggling to secure funds for additional expansion," Mr Salusbury added.

Indeed, with greater affordability helping to draw higher levels of interest, further innovation from lenders may serve to encourage more first-time landlords to join the lettings market - another trend that could help provide housing to the growing population.

If buy-to-let borrowing becomes more competitive, the wider range of options could stimulate further investment from existing and prospective landlords.