From rising inflation and restricted wage growth to benefit cuts and uncertain employment trends, there are many factors that are forcing Brits to keep a close eye on their finances.
The most recent issue to come to the fore is that of increasing energy prices, with some of the nation's biggest suppliers announcing hikes in their charges that are set to drive up household bills across the UK.
So as part of attempts to empower people to drive down the amount that they pay for their energy, the government's Green Deal policy is designed to encourage homeowners to make carbon friendly additions to their properties - and this will now be extended to include the rented sector.
According to Business Green, buy-to-let owners will be able to apply to the scheme in order to make their assets more energy efficient - a factor that will benefit both landlords and tenants as long-term savings are generated.
"The government is absolutely right to be including the private rented sector in its Green Deal energy efficiency plan," said Colin Butfield, head of campaigns at WWF-UK.
"Without efforts to improve the millions of homes in the rented sector, the UK would be unable to reduce carbon emissions sufficiently."
Whether it's with heat pumps, solar panels or cavity wall insulation, there are a variety of ways that landlords could improve the energy efficiency of their properties under the terms of the Green Deal, making them more attractive to tenants as the prospect of cheaper bills serves as a strong draw.
The initiative works through energy suppliers or commercial firms agreeing to cover the cost of installing energy efficient technology in people's homes, with surcharges added to consumers' bills as the companies recoup their outlay.
And with the promise being that bills will not be higher than they would have been had the improvements not been made, landlords and tenants can both benefit from the process - although investors still have other financial considerations to take into account.
Therefore, landlord insurance policies are vital for buy-to-let owners as they look to cover all of their bases in order to protect the profitability of their portfolio.