Finding good areas for investment in the current economic climate is not the easiest of tasks, yet the buy-to-let industry appears to be one market in which promising returns can be secured given the high demand for accommodation among prospective tenants.

As increasing numbers are drawn to the opportunities that are on offer when it comes to letting property, one expert advises that doing the right research is vital to ensuring investments prove to be as profitable as possible.

Malcolm Harrison, spokesman for the Tenancy Deposit Scheme, said: "[Look for the local area to have] a good mix of economic activity or for it to be on a commuter line or good transport links et cetera."

Taking into account the local area is considered particularly important, as locations where demand among tenants is high are likely to boast stronger returns and enable landlords to be more selective when it comes to choosing who to let their properties to.

Yet as well as choosing the best neighbourhoods for investment, there is also the matter of ensuring that any new assets stay protected against factors that could hamper their profitability. 

Investors will have to make sure that they are well aware of the measures they will need to take to protect their new assets, and cheap landlord insurance policies are a good way to guard against unexpected costs in the event of any damage, wear and tear or tenant accidents that could leave owners having to foot significant repair bills if they are not properly covered.

Letting agency Connells also suggests landlords enlist the help of services that can help them with carrying out legal checks when putting their properties on the rental market, as well as adhering to government requirements in terms of health and safety in rented accommodation - all important aspects to consider when looking to benefit from the lettings game.