The government finally launched its Green Deal policy yesterday (January 28th), with the initiative designed to encourage property owners to install energy-efficient technology in a bid to make Britain more carbon friendly.

But while the scheme has its benefits in terms of providing people with a carefully formulated loan to cover the cost of making improvements to their properties, doubts have been raised over just how viable an option the Greed Deal presents for the population.

According to Alan Milstein, chairman of the Residential Property Surveyors Association, the policy will not necessarily be a cost-effective means for everyone to improve the energy efficient credentials of their homes and assets when there are other options they could pursue.

"For many consumers, taking on a Green Deal loan may not be the most cost effective mechanism to fund any green improvements to their property," he explained.

"It will be important that consumers can access advice on the full range of financing mechanisms available to them.

"For many homeowners it may be advisable to look at alternative ways to fund any energy efficiency measures, which they plan to introduce."

Given that the initiative not only affects homeowners but landlords and tenants too, it's vital that everyone is aware of the implications of attaching a Greed Deal loan to a property.

What's more, with such steps also having potential implications for how attractive a home will be if it goes on the market, owners will have to think carefully before making a long-term commitment to the scheme if they are planning to sell in the near future.

Regardless of whether or not investors opt to take advantage of the Green Deal, remembering to purchase landlord insurance policies could cover other aspects of their financial situation as they look to guard against unexpected costs and maximise their chances of enjoying high returns.