The upcoming Budget needs to include measures to enhance the energy efficiency of Britain's homes, the Federation of Master Builders (FMB) has warned in a letter to Chancellor George Osborne.
According to the organisation, the government should take steps that would serve to boost the construction industry and help people protect themselves against rising energy bills.
Brian Berry, chief executive of the FMB, claimed that nine million British households could be in fuel poverty by 2016 - a situation where they are forced to spend more than ten per cent of their annual income on maintaining a suitable heating regime in their home.
Mr Berry called for a public programme that could not only improving the energy efficiency of the nation's housing stock but also create jobs and help the government meet its targets for cutting carbon emissions.
"We need to see a cut in VAT from 20 per cent to five per cent on home renovation and repair," he added.
"Britain's ageing housing stock is deteriorating as home-owners can't afford to get work done. Families are trapped in a vicious cycle, in which they can't afford to move and planning red tape makes it harder to alter their homes to meet changing needs."
While the Green Deal forms one part of the government's attempts to promote energy efficiency among Britain's households, the FMB seems to believe that a more hands-on approach could prove more effective.
Indeed, with British Gas owner Centrica recently reporting further increases in profits, an even stronger emphasis has been placed on supporting people who are looking to cut their energy bills.
This is something that landlords can help their tenants out with too by providing energy efficient lighting and improving insulation, while they can protect their investments with the appropriate landlord insurance policies as they look to make their properties more competitive.