One of the key things any British holidaymaker looks for in their ideal getaway is the sun - especially after a summer of cloudy skies, constant rain and the occasional storm.
But while far flung destinations like Central America and Australia offer the opportunity to enjoy an alternative to all those weeks spent hunched up under an umbrella, sometimes such trips push the budget a little too far when you take into account the cost of flying to another continent.
And that's one of the reasons that the Mediterranean has continued to be so popular a holiday destination among sun seeking Brits, as the chance to bask on sun-soaked beaches and look up at clear blue skies can be found much closer to home.
Indeed, as Sarah Woods, award-winning travel writer and broadcaster at SarahWoods.co.uk says, holidaying on the continent also remains a particularly popular choice for Brits hoping to enjoy a quick getaway because of the culture and wide variety of activities such trips have to offer.
"Majorca, Tenerife, Costa del Sol, the Algarve and Fuerteventura remain great favourites with UK holidaymakers," she said.
"Majorca offers a pretty coastline, yacht-filled harbours and great watersports, and coasteering. Tenerife has silver sand, gold sand, black sand and salt and pepper sand beaches, lively resorts, decadent spas, quiet rural enclaves, and hikes across volcanic terrain."
So with Brits looking set to continue flocking to the Med for the foreseeable future, there is a strong opportunity for overseas property investors to take advantage of the strong demand among holidaymakers for villas, apartments and chalets in sunny European hotspots.
What's more, with prices in countries such as Spain and Portugal particularly low as a result of the eurozone crisis, there's also the chance to pick up a few bargains, too.
But once you've decided you're going to provide short-term lets for sun seeking tourists, it's important you remember to protect your foreign assets with second home insurance policies to cover the cost of any damage that may be inflicted by visiting families.