Many of our holiday home insurance customers will have been delighted with the recent hot weather, as it has enticed many people in the UK to stay at home to top up their tans, or enabled owners to enjoy their own holiday properties.
Holiday home properties, hotels and guest houses have benefitted, but airlines have fared less well. Ryanair boss Michael O’Leary remains optimistic about his firm growing by around 3% throughout the year, despite disappointing passenger numbers in recent weeks and months. Alongside the ‘stay-at-home’ element, O’Leary blamed rising fuel costs, the French air traffic control strike, austerity measures and tax policies for the fall in the firm’s revenue forecast.
But while airline bosses may be disappointed by the sunshine, the wider domestic economies of the UK and Ireland have benefitted, particularly in the tourism sector. Rather than shelling out for a costly Mediterranean break, for example, people are opting to save money by enjoying the sun at home.
Poor domestic summer weather is often banked on by airlines in order to achieve bonanza summer revenues, but so far this year has been a victory for the ‘staycation’ marketers. While 2012, the Olympic year, was promoted as the year of the staycation, it seems that summer 2013 may actually have the weather to go with it.
In Scotland for example, Helen Campbell of VisitScotland said in a BBC report: "Early indications are suggesting that this [hot weather] will have a very positive effect.”
With continued warm weather hoped for in early August, beaches and national parks look set to be very busy, and those with holiday homes for rent will be hoping for excellent occupancy rates as people spurn breaks in southern Europe for domestic getaways.