Park Holiday UK reports holiday home sales increase

Revenue and profits at Park Holidays UK showed a double-digit increase after the firm revealed a substantial rise in holiday home sales across England’s southern coast.

Rental demand in 2012, however, was muted by poor weather and the Olympics.

Turnover at Park Holidays UK increased by 13% over 2012, to £83.6m – all of which was generated in the United Kingdom. Pre-tax profits showed a year-on-year increase of 11 per cent, amounting to £15.8m over 2012.

With claims to being southern England’s biggest holiday park operator, Park Holiday UK runs a total of 23 parks, with locations across East and West Sussex, Hampshire and Kent. Holiday home sales have been doing especially well, according to the Hastings-based company.

In the accounts, the directors reported that "Holiday home ownership for UK residents has shown steady increases in recent years. The availability of finance for the purchase of holiday homes improved during the year and this contributed to a 13.7 per cent increase in holiday home sales.

"Growth in the holiday lettings business was restricted to 1.5 per cent with wet weather conditions in the early part of the season and the Olympic Games in the summer adversely impacting demand."

Among other data of note is the company’s work force number, dropping very slightly from 581 in 2011 to 579 in 2012.

The success of this firm, and many like it, may in part be due to the sustained ‘staycation’ marketing campaigns that preceded the London Olympics last year – although it should be noted that the Games may have dampened rental figures, along with wet weather.