Property lettings website Citylets have published some very impressive search engine results for 2011 with visitor traffic up 22% on 2010. Enquiries to agents also rose by 21%.
Experian Hitwise reported that Citylets averaged rank 74 in the property category (based on UK visits). This category does not just feature dedicated residential lettings sites but includes other property related sites as well.
Citylets are based in Scotland and Northern Ireland. They say they are delighted to have maintained their strong growth trajectory of recent years and they are confident that the results reflect not just a growth in the rental market, but also growth in their market share. This just goes to show the strength of the internet as a marketing tool.
Let property insurance clients often use their own websites to attract potential tenants but find it hard to get noticed in such a crowded sector. One reason to use a letting agent and/or a specialist website is to take advantage of their web presence and higher search engine rankings than a private landlord with a small lettings business could hope to achieve.
If you are expanding your business we recommend protecting your property with a specialist landlord insurance quote.