For those who own a second property, there are many more things to consider aside from the most appropriate and value-for-money insurance policy – be it unoccupied property insurance, holiday home insurance, or one of the many other types of policy available. And if you’re thinking about letting your property either on a short term or long term basis, marketing that property will be of utmost importance to you.

The internet is undeniably the centre piece of any property marketing strategy, but within this there are a plethora of different options available to you, and in this series of blogs we will look at some of the most significant.

One of the easiest ways to market your property is by utilising one of the long established websites that have a track history of helping property owners rent out flats, houses and holiday homes in all manner of locations. To gain the full benefit of such a site will of course cost you some money, whether it is an up-front charge or whether it is a fee levied for connecting landlords and potential renters.

The main reason for using such sites is that they have done the hard work in terms of marketing, and therefore have a large volume of relevant traffic coming in – the kind of traffic you need most. Compared to traditional ‘offline’ marketing techniques, this can be significantly more cost effective.

In the next part of this blog series, we will look at other ways you can harness the internet to market your property.